AI receptionist built for general contractors and remodelers
A bathroom remodel quote is a $20,000 project. A kitchen is $50,000. The first contractor to answer the phone — professionally, with the right qualifying questions — wins the on-site visit. Be that contractor, on every call, without ever interrupting a client meeting or a job site.
What general contractors actually deal with
Big-project leads die to "I'll call back tomorrow"
A homeowner pricing a $40,000 kitchen remodel is calling 4-6 contractors. They want to feel productive — confirm you do their type of work, schedule an on-site visit, get the process started. If you're not at the desk, they've booked someone else's on-site by tomorrow morning.
Tire-kickers eat your sales time
A real buyer asks about timeline, scope, license, references. A tire-kicker just wants a number over the phone. Without proper phone-qualifying, you waste an hour on the wrong call and miss the right one. Your sales-time-to-close ratio collapses.
You're on a job site, not at a phone
Your project manager is at a framing inspection. Your owner is meeting with a homeowner about an addition. Your handyman is replacing a vanity. Phone rings — nobody answers. The voicemail loses the lead to whoever did pick up.
One missed remodel quote is years of EMOR paid for
A bathroom remodel is $15,000-$30,000. A kitchen is $30,000-$80,000. An addition is $80,000-$300,000. Each one starts with a phone call. One missed call where the homeowner went with a competitor is a $5,000-$30,000 gross margin walking away — and EMOR costs less than $2,000/year.
What missed calls actually cost you
- 11 missed calls/week × 4 weeks = 44 missed/month
- 44 × ~25% would-have-converted to on-site = 11 leads lost
- 11 × 30% close rate × $20,000 average project = $66,000 in monthly lost project revenue
- One missed kitchen remodel ($50,000+) at 25% GP pays for EMOR for the rest of the decade
How EMOR handles real general contracting calls
Bathroom remodel quote inquiry
"We're thinking about remodeling our master bathroom. Do you guys do that, and roughly what does it cost?"
EMOR confirms you do bathroom remodels, asks the bathroom size, scope (full gut vs cosmetic, fixture replacement, tile, vanity, plumbing relocation), the home age, and the customer's rough timeline. Books the on-site consultation and captures the lead with full project scope. Mentions your license and insurance details if asked.
High-value remodel lead captured with full scope. Project manager arrives prepared with the right questions, examples of similar projects, and an accurate timeline ballpark.
Handyman small repair
"We have a leaking faucet, a couple of doors that don't close right, and a hole in the drywall from where we moved a TV. Can you guys do small jobs like that?"
EMOR confirms handyman work is available, asks for the property address, photos of the issues if possible (sent to a designated email or text), and the customer's preferred service window. Quotes your standard handyman hourly or flat-job rate range and either books the visit or schedules a brief assessment.
Small-job booking captured at the right price tier. Handyman arrives knowing what tools/materials to bring. Customer feels heard, even though the job is small.
Addition project consultation
"We want to add a 400-square-foot family room to our house. Where do we even start with that?"
EMOR explains your typical addition process (initial design consultation, architect/permit phase, contracting, build), asks the home age, current square footage, the addition's rough footprint, and the customer's timeline expectations. Books the in-home consultation and captures the lead as a high-value, long-cycle project.
Major project lead captured with full context. Owner or project manager arrives prepared to walk the homeowner through process, financing options, and realistic timeline.
Built for the way general contractors actually run
Signals professionalism from the first ring
In remodeling, professionalism is the entire signal. A contractor whose phone goes to voicemail loses the bid before the on-site visit. EMOR answers every call instantly with a professional, articulate conversation that captures the right qualifying detail. Homeowners hang up confident they called a real company.
Qualifies tire-kickers from real buyers in 90 seconds
Configured with your qualifying questions (project scope, timeline, budget signals, ownership status), EMOR sorts inbound into "ready to book on-site" vs "not yet" vs "outside our service area or scope." Your sales team's time goes to the calls most likely to close.
Books on-site consultations directly into your calendar
Big project leads ($20k-$80k+ remodels) get the on-site visit booked during the call with full context already captured. Project manager shows up prepped instead of cold. Conversion rates climb measurably when leads don't go cold between phone call and visit.
Distinguishes handyman jobs from major project leads
Small handyman work ($150-$500) needs fast booking and the right hourly rate quoted. Major remodels ($20k+) need scope qualification and an on-site visit. EMOR routes each correctly so your team is never doing both jobs at once and your handyman doesn't miss small-job revenue while you're selling a kitchen.
What general contractors ask before signing up
Can EMOR actually qualify a project as serious vs tire-kicker?+
Yes — within reason. You set the qualifying questions during onboarding (project scope, timeline, ownership, decision-maker status, rough budget signals). EMOR runs them on every quote call and routes leads appropriately. It won't catch every dishonest answer, but it dramatically improves the average quality of leads that hit your sales team's on-site calendar.
Will EMOR quote remodels over the phone?+
No — and this is intentional. EMOR is configured to never quote remodels over the phone (every project depends on scope, condition of existing work, materials, accessibility). Instead, EMOR explains why an on-site consultation is required, gives a rough "starts at" range if you want, and books the visit. You stop losing leads to "they wouldn't give me a number" while avoiding the trap of phone-quoted projects that go bad mid-build.
Can it answer questions about my license, insurance, and references?+
Yes — when you put the answers in your knowledge base. Your license number, insurance carriers and limits, BBB rating, certifications, and reference availability are all common questions homeowners ask. EMOR pulls them from the knowledge base consistently. Anything outside it (specific past project examples, deep references) gets flagged for a human callback.
How does EMOR handle small handyman jobs vs big remodel projects?+
You configure two flows during onboarding — handyman/small-job intake (book directly with hourly or flat-rate quote, no on-site needed for simple work) and major-project intake (qualifying questions, on-site consultation, scope detail). EMOR routes calls to the right flow based on what the customer describes. Small jobs book fast; big jobs get qualified properly.
Will it work with my CRM (Buildertrend, CoConstruct, JobTread, etc.)?+
EMOR captures every lead in its dashboard with full call context, and exports to Buildertrend, CoConstruct, JobTread, Procore, and most construction CRMs via webhooks. Direct API integration with the major construction platforms is available on Professional and Enterprise plans.
Can EMOR handle calls during a job-site emergency or no-show?+
Yes — sub-contractor no-shows, material delivery problems, and homeowner concerns mid-project all hit your phone constantly during active builds. EMOR can recognize current-customer calls (you tell it which projects are active) and route them to your project manager's priority line, while new-business calls go through normal qualification. Your active builds stop crowding out new-customer leads.
How long until it's actually live?+
About 30 minutes. Sign up, walk through the onboarding wizard (your service area, project types, qualifying questions, license/insurance info, common pricing tiers, handyman vs major-project routing), forward your business line, and the next call is answered. Most contractors set this up between major projects so the next quote-call surge is captured.
Stop losing general contracting jobs to whoever picks up first.
Free trial. No credit card. Forward your number, hear EMOR answer like a real receptionist, decide before you spend a dollar.