Set up call forwarding on Cox
Cox Voice uses *72 and a webmail-style admin portal.
These steps walk you through setting up call forwarding from your Cox business line to the EMOR number we set up for you during onboarding. The whole setup takes about 60 seconds.
Throughout these instructions, EMOR number means the number EMOR assigned to you during onboarding — you'll find the exact digits at the top of Settings → Phone in your dashboard, or on the forwarding setup screen at Settings → Phone → Set up forwarding. Where you see (555) 123-4567 below, substitute your actual EMOR number.
Easiest method: Dial *72
- From your business phone, dial *72 followed by (555) 123-4567 (no spaces).
- Press the call button. You'll hear a confirmation tone — usually a short beep or a brief recording, depending on your carrier.
- Hang up. Forwarding is active — calls to your business number now ring EMOR.
- Important: if your business phone is an extension behind a VoIP phone system (RingCentral, Vonage, an on-premise PBX, an office desk phone tied to a hosted phone system), dial codes typed on the handset go to your phone system, not your carrier — they won't enable carrier forwarding. Use the phone system's admin portal instead.
Alternative: Cox Voice portal
- Sign in to cox.com → "My Account".
- Choose your phone line, then "Manage Features".
- Find "Call Forwarding (All Calls)" and enter (555) 123-4567.
- Apply the change.
Turning forwarding off
Dial *73from your business phone any time. You'll hear a confirmation tone. Calls go back to ringing your phone the way they did before.
What happens after forwarding is enabled
Calls to your published Cox number now route automatically to EMOR. The caller dials the same number they always have — they don't see the EMOR number, and the call sounds completely normal to them. EMOR's AI receptionist answers, handles the call, captures lead info, books appointments, and logs everything in your dashboard.
Back in your dashboard, click Verify forwarding works on the setup screen — EMOR will place a brief test call to your published number to confirm the routing is configured correctly. If the test passes, you're live. If it fails, the screen gives you specific troubleshooting steps.
Your text line is a separate number
Forwarding redirects voice calls only — texts don't forward. EMOR still handles SMS in full: booking confirmations, reminders, and AI text replies all send from the EMOR number. The catch is that it's a different number from your published Cox line. A customer who texts your published number reaches your personal phone, not the AI — so promote the EMOR number as your text line. EMOR gives you copy-ready lines for your website and signage right after setup. More on how forwarding works.
Want calls and texts on one number? Porting moves your number from Coxto EMOR so everything runs on the number your customers already know — that's coming soon. For now, forwarding is the way to go live.
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