1. Who We Are

EMOR Voice is a multi-tenant SaaS platform that provides AI-powered phone receptionists to small service businesses (dental practices, salons, law firms, contractors, etc.). The platform is operated by EMOR AI, LLC and uses Twilio Programmable Voice and Messaging as its underlying telephony provider.

When a customer calls one of our tenant businesses, they speak with an AI receptionist that can answer questions, capture leads, book appointments, and send transactional SMS confirmations — all on behalf of the business.

2. How Consent Is Collected (Opt-In)

SMS consent is collected verbally during the phone call, not through a web form. This is because our callers interact with the service by phone, not by filling out a website form.

The exact consent flow

A customer calls the business’s phone number.
The AI receptionist answers and helps with the caller’s request (booking an appointment, answering a question, etc.).
When the caller provides their phone number, the AI explains how the number will be used:
“What’s a good number to reach you at? I’ll use it for your booking confirmation and any appointment reminders.”
Before confirming any appointment, the AI explicitly asks for consent to text:
“I’ll send you a text confirmation with the details. Is that okay?”
The caller verbally agrees (“yes”, “sure”, “that works”). If they decline, the AI does not send any SMS and uses voice confirmation or email instead.
Every call is recorded and transcribed. The verbal consent moment is preserved in the transcript, which serves as our legal record of opt-in.

3. What Messages We Send

Messages are strictly transactional — tied to an appointment or a direct request the caller made during their call. We do not send marketing or promotional SMS under any circumstance.

Sample message content

Booking confirmation (immediate)

Your cleaning appointment with Smith Dental is confirmed for Tuesday, April 16 at 2:00 PM. We look forward to seeing you! Reply STOP to opt out.

24-hour reminder

Hi Sarah, this is a reminder of your cleaning with Smith Dental tomorrow, Tuesday April 16 at 2:00 PM. Reply STOP to opt out.

2-hour reminder (optional)

Reminder: Your cleaning with Smith Dental starts at 2:00 PM (in about 2 hours). See you soon! Reply STOP to opt out.

No-show follow-up (optional)

Hi Sarah, we missed you at your appointment with Smith Dental today. We’d love to reschedule — just reply or give us a call. Reply STOP to opt out.

4. Message Frequency

Message volume is low and directly tied to the caller’s appointment schedule:

1 confirmation immediately after booking
1 reminder 24 hours before the appointment
1 reminder 2 hours before (optional, business-configured)
1 follow-up if the caller does not show (optional, business-configured)

Typical volume per customer: 2–4 messages per appointment. There are no bulk sends, no marketing broadcasts, and no scheduled messaging campaigns outside of these appointment-tied transactional messages.

5. How to Opt Out (STOP Keyword)

Recipients can opt out of all SMS messages at any time by replying STOP to any message. Our system honors the following STOP keywords automatically and immediately: STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT.

Upon receiving a STOP message, the recipient is immediately flagged as opted-out in our database. No further SMS messages will be sent to that number from any business on the EMOR platform. An automatic confirmation reply is sent:

“You have been unsubscribed. No more messages will be sent. Reply START to re-subscribe.”

To re-subscribe, recipients can reply START to the same number. Our system also honors START, UNSTOP, SUBSCRIBE, and YES.

6. Help Keyword (HELP)

Recipients can reply HELP at any time to receive information about the service and how to contact us. The automated reply includes the name of the business that sent the message, a phone number to reach them, and a link to this page.

7. Message and Data Rates

Message and data rates may applydepending on the recipient’s mobile carrier and plan. EMOR does not charge recipients for messages — any carrier fees are between the recipient and their mobile provider.

8. Privacy & Data Handling

Phone numbers and message content are stored in our secure database (Supabase, row-level security isolated per tenant). Numbers are used only for the transactional purposes described above. We do not sell, rent, or share recipient phone numbers with third parties for marketing purposes.

For full details on how we collect, use, and protect personal data, see our Privacy Policy.

9. Compliance

We comply with:

TCPA (Telephone Consumer Protection Act) — verbal consent is collected before any SMS is sent.
CAN-SPAM Act — all messages identify the sending business and include opt-out instructions.
CTIA Short Code Monitoring Handbook — STOP, HELP, and START keywords are honored automatically.
A2P 10DLC / Toll-Free Verification — each business is registered through Twilio with verified brand and campaign information before messaging is enabled.
Twilio Messaging Policy— we follow Twilio’s acceptable use policy and prohibit all marketing, bulk, and non-consented messaging.

10. Contact

For questions about this SMS policy, compliance issues, or to report a concern:

EMOR AI, LLC
Email: legal@emorai.com
Compliance inquiries: compliance@emorai.com

SMS Consent & Messaging Policy