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SMS Consent & Messaging Policy

Last updated: May 21, 2026

If you received a text from a business using EMOR

The message came from a business — a dentist, gym, salon, contractor, or other service business — that uses EMOR AI as their AI receptionist. That business is the sender; EMOR is the technology underneath. The phone number on the message belongs to the business. Replies go to the business, not to us.

Who is actually texting me?
The business name in the message header — your dentist, gym, salon, etc. They use EMOR's AI receptionist to handle calls, take messages, and send appointment confirmations and reminders. If the business name in the message isn't familiar, you may have given them your phone number at some point (a form, an appointment, a phone call). When in doubt, reply STOP — you'll be unsubscribed instantly.
How do I stop receiving these messages?
Reply STOP to any message. The system honors STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT automatically. You'll get one confirmation reply and no further messages. To re-subscribe later, reply START to the same number.
I never gave them my number. Why am I getting texts?
If you don't recognize the business, reply STOP. You'll be unsubscribed permanently and the system will not send you any more messages from that number. If you believe the message was sent in error, you can also reply HELP to receive the business's direct contact info, or email us at legal@emorai.com and we'll investigate.
Will I get marketing or promotional texts?
No. EMOR's text messages are limited to things tied to your relationship with the business — appointment confirmations, reminders, cancellation notices, occasional service updates (like a closure), and replies when you text the business first. EMOR does not send promotional or marketing texts. If a business runs promotions at all, it does that by email, with a separate opt-in you control.
What if I reply HELP?
You'll get an automatic reply with the business name, their direct phone number to call, and a link back to this page. Replying HELP doesn't unsubscribe you — only STOP does that.
Does it cost me anything?
EMOR doesn't charge you for messages. Standard message and data rates from your mobile carrier may apply depending on your plan.

Compliance disclosure (A2P 10DLC / TCPA / CTIA)

1. Who we are

EMOR AI, LLC operates a multi-tenant SaaS platform that provides AI-powered phone + SMS receptionists to small service businesses (dental practices, salons, law firms, contractors, gyms, med spas, etc.). The platform uses Twilio Programmable Voice and Messaging. Each business using EMOR is referred to here as a tenant; messages are sent from the tenant's registered phone number, on the tenant's behalf, under EMOR's A2P 10DLC brand registration.

2. Registered campaign scope

EMOR's A2P 10DLC campaign is registered for transactional and conversational messaging only: appointment- and service-relationship-driven messages (confirmations, reminders, cancellations, closure notices) and replies to messages a customer sends first. EMOR does not send marketing or promotional SMS. Where a business chooses to run promotional outreach at all, it is handled over email under a separate, explicit opt-in — never SMS.

3. How consent is collected

EMOR supports the following opt-in surfaces, each producing an auditable consent record per recipient:

  • Verbal consent on a call. The AI receptionist explicitly asks before sending any SMS: "I'll send you a text confirmation with the details. Is that okay?" Affirmative responses are stored in the call transcript as the consent record (source: voice_explicit or inbound_call).
  • Booking form on the tenant's website. Customers providing a phone number on a booking form give transactional consent for confirmations + reminders tied to that booking.
  • Public opt-in page at /opt-in/[business-slug] on this domain. Tenants link this from their website / QR codes / paper intake forms. Customers fill in their contact info and explicitly check the consent boxes for the messages they want to receive. IP, user agent, timestamp, and checkbox state are stored as evidence.
  • Customer-initiated reply. If a customer texts the business first, EMOR treats that as consent to reply on the same thread. This is conversational, not unsolicited outreach.
  • Web form checkbox on the tenant's own site (separate from EMOR-hosted forms). Tenants attest the consent evidence + checkbox label at lead-import time.

4. What messages we send

Every messaging feature is optional and configured by each tenant. Tenants choose which message types to enable; nothing is sent unless the tenant has explicitly turned it on.

All SMS messages fall into one of these categories:

  • Transactional — appointment confirmations, reminders (24-hour, 2-hour), cancellation confirmations, no-show follow-ups, post-visit follow-ups, take-a-message acknowledgements.
  • Conversational — AI replies on a thread the customer started by texting the business first. Two-way customer care, not outbound outreach.
  • Service updates — closure notices, policy changes, multi-recipient appointment-related communications. Treated as transactional for compliance purposes.

EMOR does not send a marketing or promotional SMS category. The system has no surface for composing a promotional text blast to a customer list — promotional messaging is an email-only feature gated on a separate, explicit marketing opt-in.

5. Sample messages

Booking confirmation (transactional)
Your cleaning appointment with Smith Dental is confirmed for Tuesday, April 16 at 2:00 PM. Reply STOP to opt out.
24-hour reminder (transactional)
Hi Sarah, this is a reminder of your cleaning with Smith Dental tomorrow at 2:00 PM. Reply STOP to opt out.
Cancellation confirmation (transactional)
Your appointment with Smith Dental on April 16 at 2:00 PM has been cancelled. Reply to reschedule or call (305) 555-0181. Reply STOP to opt out.
Service update (closure notice)
Smith Dental will be closed Saturday April 20 for renovation. Existing appointments will be rescheduled — we'll be in touch. Reply STOP to opt out.
AI reply to inbound text (conversational)
Hi! Smith Dental is open Monday–Friday, 8 AM to 5 PM. Would you like to schedule an appointment? Reply STOP to opt out.

6. Message frequency

Volume is low and tied to the recipient's appointment activity or the conversation they started:

  • ~1–6 transactional messages per appointment (depending on which reminders the business enabled)
  • Occasional service updates (closure notices, policy changes) — typically a handful per year
  • Conversational AI replies when a customer texts the business first

7. How to opt out (STOP keyword)

Recipients can opt out at any time by replying STOP (or any of: STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT). The system also catches natural-language opt-outs ("please stop texting me", "remove me from your list") via an intent classifier — recipients don't need to remember the exact keyword.

Opt-out is cross-tenant authoritative: once a phone number opts out from any business using EMOR, no further SMS will be sent to that number from any other business on the platform either, until the recipient explicitly re-subscribes by replying START (or UNSTOP, SUBSCRIBE, YES) to the original number.

Confirmation reply:

"You have been unsubscribed. No more messages will be sent. Reply START to re-subscribe."

8. HELP keyword

Reply HELP at any time to receive an auto-reply with the business's direct phone number, the business name, and a link back to this page. HELP does not unsubscribe you.

9. Email unsubscribe (RFC 8058 one-click)

Every email message from EMOR-using businesses includes:

  • A List-Unsubscribe header so Gmail / Yahoo / Outlook display a native "Unsubscribe" affordance.
  • A List-Unsubscribe-Post: List-Unsubscribe=One-Click header (per RFC 8058) so mail clients can fire one-click unsubscribe without redirecting you.
  • A visible Unsubscribe link in the email body that resolves to a public page on this domain (signed HMAC token; verifies + records the opt-out).

10. Quiet hours (TCPA)

Automated SMS is suppressed between 9 PM and 8 AM in the recipient's local time, per TCPA standards. Manual sends by the business owner during quiet hours are flagged with a warning before they send. Quiet-hours calculation uses the recipient's area-code-derived timezone with a fallback to the business's configured timezone.

11. Message and data rates

Message and data rates may apply depending on your mobile carrier and plan. EMOR does not charge recipients for messages; carrier fees are between you and your mobile provider.

12. Privacy & data handling

Phone numbers, email addresses, and message content are stored in our secure database (Supabase, with row-level security isolating each business's data). Recipient data is used only for the messaging purposes described above. EMOR does not sell, rent, or share recipient phone numbers or email addresses with third parties for any purpose. For full details, see our Privacy Policy.

13. Compliance

EMOR's messaging operations are governed by:

  • TCPA (Telephone Consumer Protection Act, 47 U.S.C. § 227) and FCC implementing rules (47 CFR § 64.1200) — including the 9 PM–8 AM quiet hours rule for automated messaging, prior express consent requirements, and the opt-out enforcement rules.
  • CAN-SPAM Act for commercial email — every commercial email includes a clear unsubscribe affordance, a physical address footer, and an honored opt-out within ten business days.
  • CTIA Short Code Monitoring Handbook and CTIA Messaging Principles & Best Practices — STOP, HELP, START keywords honored automatically; sender identification on every message; consent confirmations.
  • A2P 10DLC via Twilio — Brand registered as EMOR AI, LLC; Campaign registered for transactional and conversational messaging, with verified sample messages and opt-in flow documentation.
  • Twilio Messaging Policy — acceptable use rules apply to all platform messaging.

14. Contact

For questions about this messaging policy, compliance issues, or to report a concern:

EMOR AI, LLC
563 NW 31st Avenue
Gainesville, FL 32609
Phone: (305) 582-0181
Email: legal@emorai.com

TCPA Compliant
A2P 10DLC Verified
Documented Consent Required